If you have recently started a construction company of your own, you know that it’s a good idea to come up with a catchy name for your business. Unfortunately, no one else can take you in your stride. So what could be the best construction business name for you and your crew might not have already been taken. You have to follow these simple steps and not skip them so here, below I’ll be outlining 5 steps that will assist you draw the perfect construction business name from your own imagination.
First, get your business plan together. Your construction company business plan will help guide you in the creation of a catchy name, logo, mission statement, and business culture. This will enable you to see how your name will match in the eyes of others. In addition, a solid business plan will enable you to make better business decisions that will directly benefit you in the creation of your business plan.
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Second, select a national brand that works well in construction management. Many people in the construction industry are aware of brands like Concrete Services, John Deere, Caterpillar, Volvo, and Bobcat. By selecting a nationally recognized brand name, you will give your construction company a larger customer base nationwide. Additionally, if a government contract is available, you will have a leg up on your competition in terms of having a government contract, as well.
Third, you will want to utilize a large advertising budget to advertise your construction company. While TV, radio, and billboard advertisements may be great for local businesses, they aren’t going to generate as much awareness and sales for your construction industry as an Internet marketing strategy. There are many small-business websites that are free to register and use in order to market your company nationally and internationally. A high-ranking website can get you additional traffic and help to increase your sales revenue by hundreds of percent.
Fourth, you will want to coordinate a promotional campaign that incorporates the Internet. You may have a website, but it will not do you any good if there are no links to your major projects from the website. One great way to create visibility for your construction projects is to host a webinar that involves your employees and customers. Conducting a webinar is easy to do. Simply find a webinar hosting service, create your presentation, upload your PowerPoint or script for the event, select the participants, and then initiate the conference call. Your audience will have access to your PowerPoint or script through their respective Internet connection and will hear your presentation through your Internet connection as well.
Fifth, you should engage in co-marketing campaigns with other companies in your field. Many construction companies have several partners that they work closely with, including some major players in the construction marketing industry. Some of those companies include engineering companies, architectural firms, marketing firms, and others. Your goal in co-marketing campaigns is to find happy customers and bring them to your site so that they can learn about your services.
Sixth, do not forget to use social media platforms to promote your company, and the larger projects that you are working on at the same time. The key to building your brand is to engage your customers on social media through the various social media outlets that exist today. By using Facebook, Twitter, YouTube, LinkedIn, FourSquare, and others, you can increase customer loyalty and improve your overall brand visibility. This is one of the fastest and most effective methods of advertising and marketing available to anyone working in the construction marketing industry today.
Seventh, keep track of all of your correspondence in order to make sure that everything is organized. Most professional construction companies have a chain of command, meaning that there will be someone in charge of each project and this will be their responsibility. As a professional, you should maintain regular contact with the owner-builder. This means making sure that they know when they need things done or have something completed as part of their package. You may want to send out invoices on a regular basis so that the owner-builder knows what you need done and when.